Breathe easy.
Birth strong.
The Winner Flow Breathing Device helps you stay focused, calm, and ready for anything during labor.
Labor is unpredictable, but your breath can be your greatest ally. The Winner Flow is an affordable, effective tool designed to keep you grounded and confident—whether during contractions or a cesarean. Add it to your birth plan today.
The Winner Flow Breathing Device helps you stay focused, calm, and ready for anything during labor.
Labor is unpredictable, but your breath can be your greatest ally. The Winner Flow is an affordable, effective tool designed to keep you grounded and confident - whether during contractions or a cesarean. Add it to your birth plan today.
Sounds incredible! But what exactly is the Winner Flow and how does it work?
The Winner Flow is a simple yet powerful breathing device designed to optimize your breath during labor and delivery. By adding gentle resistance to your exhalation, it encourages slower, more mindful breathing—helping you stay calm, focused, and in control.
When you exhale through the Winner Flow, the resistance activates your parasympathetic nervous system, which reduces stress and anxiety. It also prevents "purple pushing," protecting oxygen flow to both you and your baby, while promoting a steady, effective rhythm for labor or cesarean birth.
This combination of physiological and mental benefits makes the Winner Flow a game-changer for moms who want to feel empowered through every stage of labor.
What are the benefits of the Winner Flow?
- Regulates breathing in labor to reduce pain
- Reduces stress and anxiety during labor & cesarean births
- Helps manage the intensity of contractions effectively
- Prevents "purple pushing" to protect oxygen flow to baby
- Promotes calm and focus for a more controlled birth experience
- Enhances feelings of empowerment and control in labor
- Encourages oxytocin release for bonding and milk letdown
- Works without batteries, wires, or complicated setups
- Adapts easily for use in both labor and cesarean births
Ready to take control?It’s easy!
Order your Winner Flow
Order now to ensure plenty of time to practice before labor.
Download your free guided meditation
Learn calming techniques designed specifically for the Winner Flow.
Practice and prepare for labor
Master your breathing so you’re confident and ready on the big day.
Empower your birth with calm, focus, and confidence.
Winner Flow Breathing Device
This audio session is free with your purchase of the Winner Flow.
$49.95
The Winner Flow Breathing Device helps you stay focused, calm, and ready for anything during labor.
Labor is unpredictable, but your breath can be your greatest ally. The Winner Flow is an affordable, effective tool designed to keep you grounded and confident - whether during contractions or a cesarean. Add it to your birth plan today.
Free guided visualization
Prepare for labor with a 10-minute guided audio session designed to help you master the Winner Flow breathing technique. This mindfulness practice will:
- Walk you through using the Winner Flow step-by-step
- Help you visualize staying calm and in control during labor
- Build your confidence in your body's natural abilities
Find your calm, one breath at a time.
This audio session is free with your purchase of the Winner Flow.
You'll receive an email immediately after checkout with simple download instructions, so you can start practicing right away.
What moms are saying about the Winner Flow
The Winner Flow helped me focus on my breathing instead of the pain. It kept me grounded through every contraction, and I felt like I had something I could control even when labor felt overwhelming.
I practiced with the Winner Flow a few weeks before my due date, and it made all the difference. When labor started, I felt calm and ready. Knowing I had practiced gave me confidence to handle every stage.
During my cesarean, the Winner Flow was my lifeline. It helped me slow my breathing and stay calm, even in moments when I felt anxious. I wish I'd known about it with my first baby.
I wasn't sure I'd need it, but the Winner Flow became my go-to tool during labor. The resistance helped me control my breathing, and even the nurses said it made a difference in how calm I stayed.
I didn't want to lose control during labor, and the Winner Flow helped me stay focused. It's simple, but it gave me a sense of calm and control when everything felt chaotic.
I didn't think I'd use it much, but once labor started, it was the only thing that really helped me focus and stay calm - I did get an epidural at 5cm due to exhaustion but managed to push my little girl out with no tears!
Tune in and learn how the Winner Flow transforms birth
In our podcast, we explore how the Winner Flow is changing the way moms approach labor and birth. Hear real-life stories of women who've used this simple yet powerful tool to stay calm, focused, and in control during one of life's most transformative moments.
From expert insights to firsthand accounts, you'll learn why the Winner Flow is quickly becoming an essential part of birth plans everywhere. Tune in for candid conversations, practical tips, and a supportive space to empower your birth experience.
Everything you need to know about the Winner Flow
Discover how this simple tool can transform your birth experience.
How to Use the Winner Flow in Labor
Using the Winner Flow is as simple as breathing—literally:
- Adjust the resistance setting for more/less resistance.
- Place the Winner Flow gently in your mouth.
- Inhale naturally through your nose.
- Exhale slowly and steadily through the device.
- Repeat during each contraction or any time you need to center yourself.
It's portable, lightweight, and ready to support you through every stage of labor.
Supported by Research
A randomized controlled trial published online in 2023 studied the use of the Winner Flow. 120 women were randomly assigned to using the Winner Flow or the standard of care.
The cesarean rate was 18.3% with Winner Flow and 26.7% with standard care; this difference was not statistically significant. The study reported significantly shorter second-stage labor and pushing effort times.
Midwives reported improvements in breathing, pushing effort intensity, and communication. The study also reported a positive effect on the women’s childbirth experience.
Dimassi et al. Regulated Expiratory Methods During Childbirth Process: A Randomized Controlled Trial. Journal of Obstetrics and Gynaecology Canada, 46(3), 102265. Published online in 2023; journal issue 2024.
What Makes the Winner Flow Different
Despite the mountains of books, labor doesn't come with a manual, but the Winner Flow gives you a plan. It's not just another gadget that will get left in your hospital bag—it's a game-changer for moms who want to stay in the driver's seat of their labor experience. Here's how it works:
- Creates Resistance: The Winner Flow gently slows your exhalations, which naturally calms your nervous system.
- Avoids Purple Pushing - (even with an epidural) restricting oxygen to your body and your baby.
- Deepens Focus: With each breath, it helps you reconnect with your body, reducing panic and tension.
- Simplifies Your Tools: No batteries, wires, or distractions—just you and your breath working together.
Free Guided Visualization
Prepare for labor with a 10-minute guided audio session designed to help you master the Winner Flow breathing technique. This mindfulness practice will:
- Walk you through using the Winner Flow step-by-step
- Help you visualize staying calm and in control during labor
- Build your confidence in your body's natural abilities
This audio session is free with your purchase of the Winner Flow. You'll receive an email immediately after checkout with simple download instructions, so you can start practicing right away.
Blog
Discover how the Winner Flow can transform your birth experience in my latest blog post. I break down the science, share real-life success stories, and offer practical tips to help you get the most out of this incredible tool.
Labor breathing made easy with the Winner Flow device
- How it works to calm and focus your breathing
- Real-life success stories from moms who swear by it
- Practical tips for using it during labor, cesareans, and recovery
Learn why moms and midwives alike are calling this simple tool a labor essential.
The sooner you prepare, the stronger you’ll feel.
Your birth is a once-in-a-lifetime experience, and the tools you choose can make all the difference. Your breath is your superpower, and the Winner Flow is here to help you harness it, no matter how unpredictable labor may be. Don't wait until the last minute to prepare. Order your Winner Flow today and start practicing for the most empowering birth experience possible.
Hey there! I’m Tracy Donegan
I'm a midwife, author, founder of GentleBirth and FertileMind, and host of The Tracy Donegan Podcast. Welcome to my corner of the internet dedicated to women's wellness! Dive in and discover something new, won't you?